HCBE Faculty Books and Book Chapters
A selection of faculty published books and book chapters from the H. Wayne Huizenga College of Business and Entrepreneurship.
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The potential for disaster: A case study of the Powell-Duffryn chemical fire and hazardous material spill
Jack Pinkowski
Including contributions from sixty international authors, this book examines emergency responses to environmental dangers such as chemical fires, hazardous material and oil spills, nuclear reactor accidents, and earthquakes, and crises in the environment, global public service, and politics. It covers a wide range of international issues and topics, using various analyses, including critical, descriptive, empirical, quantitative, and normative methods. The book discusses approaches to natural disasters, resolutions to cultural, religious, and political tensions, terrorism and the potential use of biological, chemical, and nuclear weapons, the role of crisis public relations, and more.
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Business process assessment tool
Robert C. Preziosi
Business Process Orientation: Gaining the E-Business Competitive Advantage provides the "why" and the "how" for building the "horizontal" organization - an essential component of the "e" in e-commerce and business. This book shows you how to weave your business processes into hard-to-imitate strategic capabilities that distinguish you from your competition.
The book explores the impact that well-defined and carefully integrated processes have on organizational performance. Using the results of extensive research conducted among consumer, business-to-business, and services-based companies, the authors demonstrate that adopting a business process orientation (BPO) has a positive impact on the organizational culture and business performance. The resulting process oriented e-corporation is now positioned as a necessity not only to thrive but also to survive.
The old ways of conducting business are out: pushing costs and compromising quality in order to achieve the lowest possible price. The emerging paradigm focuses on the core processes. The hallmarks of a great business still include high customer relevance, internally consistent decisions about scope and value chain activities performed, value capture mechanisms, a source of differentiation and strategic control, a sound operational system, and carefully designed processes. Business Process Orientation: Gaining the E-Business Competitive Advantage shows you how to balance your functional and horizontal orientation to create and maintain a healthy organization. -
Employees meet the values
Robert C. Preziosi
New employee orientation is the most commonly offered type of training in organizations, yet very few books have been published on the topic. Creative New Employee Orientation Programs is filled with downloadable, customizable training games, sample curriculum, handouts, and checklists used in leading organizations such as Arthur Anderson, Ford, Micron, and Alcatel. Whether creating an orientation program for the first time, enhancing an existing program, or moving orientation on-line, HR pros will find ideas and tools they can use immediately.
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Foreward
Ruth Clarke and R. Pohlman
The Handbook of Entrepreneurship brings together the best researchers in the USA and Europe to review the most up-to-date thinking on the most crucial topics in entrepreneurship studies. It is the first book to combine the research activities of Europe and the United States and reflects cutting-edge research with a multicultural perspective. The 21 chapters in the Handbook have been written by 28 experts representing a entrepreneurial Who's Who.
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Real time: A time management exercise
Robert C. Preziosi
This reference book contains experiential learning activities, questionnaires, job aids and other practical, reproducible resources for team facilitators, team leaders and organizational change consultants. It also contains an assessment instrument - an evaluative tool intended to build awareness, provide feedback about a specific situation and promote individual or group reflection.
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Case: Rubbermaid
James Barry
This new book is a guide to retaining your existing customers and to gaining loyal new customers. Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit
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Sources: Notable selections in economics
Belay Seyoum and Rebecca Abraham
This text, designed to expose students to the essential ideas, theories, and scholars in the field, contains more than 40 classic articles, book excerpts, and research studies that have shaped the field of economics.
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Bivariate Data Analysis: A Practical Guide
Randi L. Sims
The purpose of this book is to help the users of computerised statistical packages make the correct statistical choices to match the data they have already collected. It is assumed that the reader has information available on the use of the statistical package. While most statistical packages will perform whatever statistical analyses the user chooses, the package will not help the user in the selection of the choice or in the interpretation of the results. Thus, a statistical package is only a tool. While statistical packages come with instructions on their use, the user must know how to apply the package to the data available and how to read the results printed. The book provides a simple to understand, step-by-step guide for the user of any computerised statistical package. This book is designed to bivariate (two variables tested together) data analysis.
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Finding and developing customers
Cheryl Babcock
This new definitive guide provides clear, concise explanations for finding, buying, operating, and growing a successful franchised business from top experts from the ASBDC and the American Association of Franchisees and Dealers (AAFD). Checklists, forms, worksheets, and easy to follow strategies along with a sample franchise business plan and contract allow readers to discover how to: evaluate a franchise opportunity, develop forecasts and budgets, estimate start up costs, and get financing.
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Is there demand for your franchise and its products?
Cheryl Babcock
This new definitive guide provides clear, concise explanations for finding, buying, operating, and growing a successful franchised business from top experts from the ASBDC and the American Association of Franchisees and Dealers (AAFD). Checklists, forms, worksheets, and easy to follow strategies along with a sample franchise business plan and contract allow readers to discover how to: evaluate a franchise opportunity, develop forecasts and budgets, estimate start up costs, and get financing.
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Defining your market: Winning strategies for high-tech, industrial, and service firms
Art T. Weinstein
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry.
Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including:- customer and competitive-driven market definitions
- the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition
- managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy
- strategies for businesses for redefining markets and successfully competing in the 21st century
- the impact company size has on marketing strategies
- how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market
Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
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The supervisory challenge: Principles and practices
Jane Whitney Gibson
The second edition of this practical introduction to supervision is a successful merger of text, readings and study guide in a single economical volume. The new edition of the text offers comprehensive coverage of basic supervisory principles and practices reinforced by numerous hands-on applications and current case studies. Readings zero in on real world problems faced by supervisors every day, while special boxes pose unique challenges in Total Quality Management. Study guide material is cleverly integrated into each chapter, providing an abundance of powerful pedagogical tools to help students learn.
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Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict customer behavior
Art T. Weinstein
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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The supervisory challenge: Principles and practices
Jane Whitney Gibson
The second edition of this practical introduction to supervision is a successful merger of text, readings and study guide in a single economical volume. The new edition of the text offers comprehensive coverage of basic supervisory principles and practices reinforced by numerous hands-on applications and current case studies. Readings zero in on real world problems faced by supervisors every day, while special boxes pose unique challenges in Total Quality Management. Study guide material is cleverly integrated into each chapter, providing an abundance of powerful pedagogical tools to help students learn. --This text refers to an out of print or unavailable edition of this title.
