HCBE Faculty Books and Book Chapters
A selection of faculty published books and book chapters from the H. Wayne Huizenga College of Business and Entrepreneurship.
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The Potential for Disaster: A Case Study of the Powell-Duffryn Chemical Fire and Hazardous Material Spill
Jack Pinkowski
Including contributions from sixty international authors, this book examines emergency responses to environmental dangers such as chemical fires, hazardous material and oil spills, nuclear reactor accidents, and earthquakes, and crises in the environment, global public service, and politics. It covers a wide range of international issues and topics, using various analyses, including critical, descriptive, empirical, quantitative, and normative methods. The book discusses approaches to natural disasters, resolutions to cultural, religious, and political tensions, terrorism and the potential use of biological, chemical, and nuclear weapons, the role of crisis public relations, and more.
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Sources: Notable Selections in Economics
Rebecca Abraham and Belay Seyoum
More than 40 classic articles, book excerpts, and research studies that have shaped the field of economics can be found in this text. Selections include works of Thomas Mun, David Hume, Karl Marx, Milton Friedman, John Kenneth Galbraith, and W. Arthur Lewis. Designed to expose students to the essential ideas, theories and scholars in the field, Sources: Notable Selections in Economics is a great source for generating research or paper ideas. This title is supported by Dushkin Online (www.dushkin.com/online/), a student Web site that provides study support tools and links to links to related Web sites.
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Foreward
Ruth Clarke and R. Pohlman
The Handbook of Entrepreneurship brings together the best researchers in the USA and Europe to review the most up-to-date thinking on the most crucial topics in entrepreneurship studies. It is the first book to combine the research activities of Europe and the United States and reflects cutting-edge research with a multicultural perspective. The 21 chapters in the Handbook have been written by 28 experts representing a entrepreneurial Who's Who.
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Case: Rubbermaid
James Barry
Great companies don't just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers (try-ers) into lifetime customers.
The emerging value paradigm is not only a new way to think about marketing, but a new business imperative in the 21st century. It is the strategic driver that differentiates great companies from the pack. Value connotes many meanings - yet, it is always defined by the customer.
This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). With the integrated management perspective used by the authors, you will understand how to blend the delivery of service and quality, together with pricing strategies to maximize the value proposition.
Those companies that embrace customer-driven value-creating methods will gain a competitive edge in the 21st century, those that do not will experience declines. This exciting new book is a guide to retaining your existing customers and to gaining loyal new customers. -
Bivariate Data Analysis: A Practical Guide
Randi L. Sims
The purpose of this book is to help the users of computerised statistical packages make the correct statistical choices to match the data they have already collected. It is assumed that the reader has information available on the use of the statistical package. While most statistical packages will perform whatever statistical analyses the user chooses, the package will not help the user in the selection of the choice or in the interpretation of the results. Thus, a statistical package is only a tool. While statistical packages come with instructions on their use, the user must know how to apply the package to the data available and how to read the results printed. The book provides a simple to understand, step-by-step guide for the user of any computerised statistical package. This book is designed to bivariate (two variables tested together) data analysis.
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Finding and Developing Customers
Cheryl Babcock
Franchising 101 is a thoughtful, thorough guide that offers advice on everything you need to know about evaluating, buying, and growing a franchise - from choosing the right franchise to handling taxes and banks to keeping records.
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Is There Demand for Your Franchise and Its Products?
Cheryl Babcock
Franchising 101 is a thoughtful, thorough guide that offers advice on everything you need to know about evaluating, buying, and growing a franchise - from choosing the right franchise to handling taxes and banks to keeping records.
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
Art T. Weinstein
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry.
Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including:- customer and competitive-driven market definitions
- the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition
- managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy
- strategies for businesses for redefining markets and successfully competing in the 21st century
- the impact company size has on marketing strategies
- how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market
Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
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The Supervisory Challenge: Principles and Practices
Jane Whitney Gibson
The second edition of this practical introduction to supervision is a successful merger of text, readings and study guide in a single economical volume. The new edition of the text offers comprehensive coverage of basic supervisory principles and practices reinforced by numerous hands-on applications and current case studies. Readings zero in on real world problems faced by supervisors every day, while special boxes pose unique challenges in Total Quality Management. Study guide material is cleverly integrated into each chapter, providing an abundance of powerful pedagogical tools to help students learn.
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict Customer Behavior
Art T. Weinstein
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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The supervisory challenge : principles and practices
Jane Whitney Gibson
The second edition of this practical introduction to supervision is a successful merger of text, readings and study guide in a single economical volume. The new edition of the text offers comprehensive coverage of basic supervisory principles and practices reinforced by numerous hands-on applications and current case studies. Readings zero in on real world problems faced by supervisors every day, while special boxes pose unique challenges in Total Quality Management. Study guide material is cleverly integrated into each chapter, providing an abundance of powerful pedagogical tools to help students learn. --This text refers to an out of print or unavailable edition of this title.