HCBE Faculty Books and Book Chapters
A selection of faculty published books and book chapters from the H. Wayne Huizenga College of Business and Entrepreneurship.
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The art of mentoring diverse professionals: Employee development and retention practices for entrepreneurs and multinational corporations
Bahaudin G. Mujtaba
The Art of Mentoring Diverse Professionals helps one achieve the goal of effective mentoring by offering a variety of practical techniques for employee development and retention, tips and guidelines for creating formal mentoring programs, and being a good mentor. It offers specific information about mentoring as it relates to employee retention, gender, ethnicity, and expatriate employees. Examples of best practices with diverse employees, including females, Hispanics, African Americans, executives, managers, educators, and those who work as expatriates on international assignments are provided. The Art of Mentoring Diverse Professionals is prepared by the contributions of practicing managers and educators. It is comprehensive, stimulating, and relevant for anyone who wishes to better understand mentoring in the twenty first century work environment and one who desires to improve his/her performance through a mentor.
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The ethics of management and situational leadership in Afghanistan
Bahaudin G. Mujtaba
Several decades of war and its subsequent civil turmoil has brought devastating destruction throughout Afghanistan. Unfortunately, due to the circumstances beyond the control of ordinary citizens, the beautiful country of Afghanistan has endured many long-lasting and painful injuries in the past 25 years, and as a result it is suffering from lack of resources, mismanagement of the workforce, water pollution, air pollution, incomplete learning environment, animosity among people, and perhaps hundreds of other debilitating elements that threaten and hinder the speedy progress of the country. Furthermore, despite having a democratic environment, some people are still dealing with sporadic violence, animosity, and the consequences of inappropriate war techniques, such as the use of depleted uranium in metal penetrating bombs used in Afghanistan by various friendly and unfriendly forces. This is a book about the realities of war in Afghanistan, delivering value, management, and building the leadership skills of the workforce while setting high ethical standards. It is for those individuals who wish to become acquainted with leadership philosophy, management, ethical reasoning, and especially the application of these topics to business and entrepreneurship for both the creation and delivery of value in recovering economies, especially in Afghanistan. The book aims to introduce the reader to situational leadership, management, service, ethics, value delivery, and concepts that are relevant to reconditioning the Afghan workforce toward knowledge and productivity. The material is designed to be useful to employees and managers both in government and in the private sector who want to integrate effective decision-making skills into their operations.
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Age discrimination in employment: Cross cultural comparison and management strategies
Bahaudin G. Mujtaba and Frank J. Cavico
Age Discrimination in Employment provides an extensive examination of the important and challenging topic of age discrimination in employment. The authors present the results of their own research as well as others regarding age discrimination in employment in the United States and selected other countries. Age Discrimination in Employment discusses some of the challenges that older workers face in the work environment and offers practical solutions for the retention of a diverse and competent workforce.
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The aging workface: Best practices in recruiting and retaining older workers at Publix
Bahaudin G. Mujtaba and Jim Rhodes
"The Pfeiffer Annual: Human Resource Management" delivers the most up-to-date thinking on issues that are core to the modern HR manager's role; the series covers a broad range of topics such as leadership and succession planning, compensation and benefits, recruitment and selection, compliance and legal, employee and labor relations, wellness and safety, HR information systems, HR planning, and international HRM, among others. The "Annual" will become the anchor in your professional library, providing key knowledge, ideas, best practices, and benchmarking data.
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The 2006 Pfeiffer annual: Human resource management
Robert C. Preziosi
"The Pfeiffer Annual: Human Resource Management" delivers the most up-to-date thinking on issues that are core to the modern HR manager's role; the series covers a broad range of topics such as leadership and succession planning, compensation and benefits, recruitment and selection, compliance and legal, employee and labor relations, wellness and safety, HR information systems, HR planning, and international HRM, among others. The "Annual" will become the anchor in your professional library, providing key knowledge, ideas, best practices, and benchmarking data.
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Organizational cynicism: Definitions, bases, and consequences
Rebecca Abraham
Abraham (business administration, Nova Southeastern U.) identifies cynicism as one of the principal causes of lass of organizational productivity and investigates the causes and consequences of cynicism within a theoretical construct that sees the phenomena as part of a process rather than an isolated trait. The notion of organizational citizenship as a function of bonds tying employees to their organizations is applied to the study of organizational cynicism, which is seen as a product of the weakening of those bonds as organizations renege on promises.
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Building a cluster based segmentation model
James Barry
Develop a successful strategy for segmenting high-tech and industrial markets!
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips.
From the author:
The most important thing I’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with ’fuzzy’ business missions, unclear objectives, information that isn’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven’t developed an effective strategy for segmenting high-tech and industrial markets. They don’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization’s performance in new and existing business markets.
Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue).
Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines:- how to conduct effective, cost-efficient, and profitable segmentation studies
- segmentation options such as differentiation and niche marketing
- defining business markets
- a 10-point program for segmenting business markets (planning and research)
- business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior)
- how North American Industrial Classification System (NAICS) has replaced SIC analysis
- criteria for choosing target markets
- implementing segmentation in business organizations
- how to conduct (and benefit from) a segmentation audit
- detailed segmentation studies on six companies—Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed
- and much more!
Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
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Business ethics: Transcending requirements through moral leadership
Frank J. Cavico and Bahaudin G. Mujtaba
Despite the development of "business ethics" into a field of study in its own right and not just a subject peripheral to philosophy, law, and business itself, there has still been no comprehensive and systematic account of morality and ethics for business managers. Business Ethics: Transcending Requirements through Moral Leadership fulfills that need. This is a book about morality, philosophical ethics, and applied ethics for those who wish to become acquainted with moral philosophy, ethical reasoning, and especially the application of ethics to business and management. It aims to introduce the reader to ethical theories and concepts relevant to resolving moral problems confronting business. It is designed to be useful to both employees and managers who want to integrate moral concerns into their decision-making process. Business Ethics clarifies moral issues the reader otherwise might ignore, and it demonstrates that moral dilemmas are susceptible to rigorous ethical analysis, rational argumentation, and ultimately resolution. It shows that by ethically resolving moral problems confronting business, managers are better able to understand and classify their own moral beliefs and better equipped to develop a critical and reflective personal morality. In addition to providing an introduction to moral philosophy, Business Ethics closely examines the relationship of philosophy to business and management. In its discussions, moral issues are treated not only as philosophical questions, but also as fundamentally important, practical, business questions for managers. Features: -Appropriate for upper-level undergraduate and graduate course in areas ranging from business law and ethics to moral philosophy. -Comes with supplementary instructor materials on CD-ROM, including PowerPoint slides, test banks, instructor summaries with practical examples, and discussion questions -Provides a philosophical ethical foundation as well as a practical framework for managers to make moral decisions, both qualitative and quantitative. -Approaches ethics as a branch of philosophy, morality, leadership, and stakeholder value-driven behaviors Written to be interesting and useful without too many academic references. -Underscores the role of ethics and morality in leadership and business success. -Managers can use the ethical theories and framework discussed to make moral as well as strategic decisions.
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Superior customer value in the new economy: Concepts and cases
William C. Johnson and Art T. Weinstein
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits e-service and information-based organizations.
Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customer
satisfaction in e-service and information-based organizations. It concludes with 18 detailed, "hands-on" examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more. Each of these real-world examples provides excellent learning opportunities to model effective customer value behavior and practices. -
The 2005 Pfeiffer annual: Human resource management
Robert C. Preziosi
For more than thirty-five years, The Pfeiffer Annual’s have been the most trusted resource for presenting the best current thinking about workplace performance, training, and organizational development. Now, the first edition of The Pfeiffer Annual: Human Resource Management builds on that great tradition to offer an essential source of guidance, opinions, and best practices on issues of interest and concern to HRM professionals. The 2005 Pfeiffer Annual: Human Resource Management provides instant access to a wealth of knowledge about human resource management, and proven tools that can be put to use with a minimum of preparation. The Annual delivers the most up-to-date thinking on issues that are core to the modern HR manager's role and includes a broad range of topics such as compensation and benefits, recruitment and selection, compliance and legal, employee and labor relations, wellness and safety, HR information systems, HR planning, and international HRM, among others. The Annual will become the anchor in your professional library, providing key knowledge, ideas, best practices, and benchmarking data.
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The 2005 Pfeiffer Annual: Human Resource Management
Robert C. Preziosi
For more than thirty-five years, The Pfeiffer Annual’s have been the most trusted resource for presenting the best current thinking about workplace performance, training, and organizational development. Now, the first edition of The Pfeiffer Annual: Human Resource Management builds on that great tradition to offer an essential source of guidance, opinions, and best practices on issues of interest and concern to HRM professionals. The 2005 Pfeiffer Annual: Human Resource Management provides instant access to a wealth of knowledge about human resource management, and proven tools that can be put to use with a minimum of preparation. The Annual delivers the most up-to-date thinking on issues that are core to the modern HR manager's role and includes a broad range of topics such as compensation and benefits, recruitment and selection, compliance and legal, employee and labor relations, wellness and safety, HR information systems, HR planning, and international HRM, among others. The Annual will become the anchor in your professional library, providing key knowledge, ideas, best practices, and benchmarking data.
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Handbook of market segmentation: Strategic targeting for business and technology firms
Art T. Weinstein
Develop a successful strategy for segmenting high-tech and industrial markets!
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips.
From the author:
The most important thing I’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with ’fuzzy’ business missions, unclear objectives, information that isn’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven’t developed an effective strategy for segmenting high-tech and industrial markets. They don’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization’s performance in new and existing business markets.
Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue).
Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines:- how to conduct effective, cost-efficient, and profitable segmentation studies
- segmentation options such as differentiation and niche marketing
- defining business markets
- a 10-point program for segmenting business markets (planning and research)
- business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior)
- how North American Industrial Classification System (NAICS) has replaced SIC analysis
- criteria for choosing target markets
- implementing segmentation in business organizations
- how to conduct (and benefit from) a segmentation audit
- detailed segmentation studies on six companies—Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed
- and much more!
Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
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The business decision-making process
Michael T. Bendixen, J. Spence, and Rusell Abratt
What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed - and answered - in the third edition of this classic on southern African consumer marketing. The authors explain the short but dynamic evolution of consumer behaviour, and propel the reader to a detailed analysis of demographic data key to South Africans buying decisions, and an in-depth look at the effect of diversity on customer choice. For students or practitioners of marketing, advertising or marketing communications, the third edition of Buyer Behaviour offers not only a thorough theoretical grounding in the subject but also practical, up-to-date information essential to making informed decisions about marketing strategy in a multi-cultural environment.
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Managing time effectively
Robert C. Preziosi and Steve Sugar
The Consultant's Big Book of Organization Development Tools provides consultants with tools, interventions, and activities they can use to solve individual, team, and organizational performance problems.
This book offers incredible value for the consultant looking to use structured interventions as a vital part of the consultation approach. Many of the tools consist of a simulation or other structured activity consultants can use with leaders in the client organization to address the soft issues in a nonthreatening way. And most include downloadable, customizable handouts that they can freely reproduce and use with clients.
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Emergency management on a grand scale: A bureaucrat's analysis
John J. Carroll
Including contributions from sixty international authors, this book examines emergency responses to environmental dangers such as chemical fires, hazardous material and oil spills, nuclear reactor accidents, and earthquakes, and crises in the environment, global public service, and politics. It covers a wide range of international issues and topics, using various analyses, including critical, descriptive, empirical, quantitative, and normative methods. The book discusses approaches to natural disasters, resolutions to cultural, religious, and political tensions, terrorism and the potential use of biological, chemical, and nuclear weapons, the role of crisis public relations, and more.
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Roots to branches: Tracing the foundations of American public administration in medieval England
John J. Carroll
With contributions from nearly 80 international experts, this comprehensive resource covers diverse issues, aspects, and features of public administration and policy around the world. It focuses on bureaucracy and bureaucratic politics in developing and industrialized countries and emphasizing administrative performance and policy implementation, as well as political system maintenance and regime enhancement. The book covers the history of public administration and bureaucracy in Persia, Greece, Rome, and Byzantium and among the Aztecs, Incas, and Mayas, public administration in small island states, Eastern Europe, and ethics and other contemporary issues in public administration.
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Kellogg, W. K.
Regina A. Greenwood
The Biographical Dictionary of Management is a major new reference work covering the growth and development of management as a discipline over the last four thousand years, from the merchant princes of Assyria and Tyre to the online entrepreneurs of the late twentieth century. Over 600 entries provide coverage not only of important figures -- Henry Ford, Adam Smith, Frederick Winslow Taylor, Henri Fayol, Jack Welch, Lyndall Fownes Urwick, Alfred P. Sloan and others -- but also many who contributed on a smaller scale, like Mitsui Takatoshi, the founder of Mitsui; Ida Minerva Telfer, a pioneering writer on the role of women in business; Decius Alpinus, the Roman businessman who developed an M-form business nearly two millennia before Alfred Chandler first conceptualized it; or Arie de Geus, whose early work on knowledge as a corporate asset is now at the heart of most thinking on knowledge management. European, American, Japanese, Chinese, Indian, Latin American and African thinkers, writers and practitioners will be included.
This ambitious and unique work attempts to capture the growth and development of management as a discipline since the dawn of commerce. Unlike other biographical dictionaries of business, this is not simply an enumeration of the great and the good. To qualify for inclusion, subjects must have either made an important contribution to the discipline of management, or be outstanding exemplars of important trends. Thus we include many businesspeople and business academics, but also many from outside the strict bounds of the discipline whose ideas and actions have nonetheless had an impact on how business is done today. Economists, inventors, strategists, futurists, ethicists, psychologists and many others will appear, men and women whose thinking has helped shaped our thinking about management.
Far more than just another exercise in business history, theBiographical Dictionary of Management is in part an attempt to describe a philosophy of management. To that end, the authors of this work include not only business academics but also professional business people and business journalists, historians and futurists, economists and specialists in many fields. By giving the topic the broadest possible scope, we hope to capture all the richness and diversity of management thinking, past and present.
Key features of the work include:
--its inclusive nature, covering all the major business cultures and the development of management thinking and practice since the beginning of history
--analysis of the contributions of many prominent figures such as Thomas Watson, Matushita Konosuke, Iwasaki Yataro, Peter Drucker, Lillian and Frank Gilbreth, W. Edwards Deming, Toyoda Kichiro, Pierre Du Pont, Bill Gates and more.
--key figures in management studies who have transformed our view of how businesses are run, including Michael Porter, Philip Kotler, Alfred Chandler, Chris Argyris, Donald Schon and Herbert Simon
--details of hundreds of important thinkers and practitioners as various as James Mooney, A. W. Shaw, Richard Arkwright, Melvin Copeland, Oliver Sheldon, Cosimo dei Medici, Charles Babbage, Jehangir Tata, Henry Poor and many others
--entries on many important influences on management thinking from other disciplines, such as strategy (Karl von Clausewitz, Sun Tzu), economics (Thomas Aquinas, Adam Smith, John Stewart Mill, Karl Marx, Milton Friedman), futurology (Alvin Toffler, Bertrand de Jouvenel, Willis Harman), design (William Morris), psychology (Abraham Maslow, Mary Parker Follett), government and public administration (Luther Gulick, Mao Zedong)
--entries on people who pioneered management techniques in new industries, such as hospitality and tourism, film and media, computers and information technology, including figures as diverse William Randolph Hearst, Samuel Goldwyn, Ray Krock and Florence Nightingale
--contributions from more than fifty authors, from China, Japan, India, Australia, the USA, Canada, the UK, France and Greece
--indexed by name and subject and cross-referenced for easy use
