HCBE Faculty Books and Book Chapters
Case: Rubbermaid
Book Title
Designing and delivering superior customer value: Concepts, cases, and applications
Document Type
Book Chapter
ISBN
9781574442403
Publication Date
1999
Edition
1
Description
This new book is a guide to retaining your existing customers and to gaining loyal new customers. Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit
Publisher
CRC Press
Disciplines
Business
NSUWorks Citation
Barry, James, "Case: Rubbermaid" (1999). HCBE Faculty Books and Book Chapters. 150.
https://nsuworks.nova.edu/hcbe_facbooks/150