HCBE Faculty Books and Book Chapters
A selection of faculty published books and book chapters from the H. Wayne Huizenga College of Business and Entrepreneurship.
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Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict customer behavior
Art T. Weinstein
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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The supervisory challenge: Principles and practices
Jane Whitney Gibson
The second edition of this practical introduction to supervision is a successful merger of text, readings and study guide in a single economical volume. The new edition of the text offers comprehensive coverage of basic supervisory principles and practices reinforced by numerous hands-on applications and current case studies. Readings zero in on real world problems faced by supervisors every day, while special boxes pose unique challenges in Total Quality Management. Study guide material is cleverly integrated into each chapter, providing an abundance of powerful pedagogical tools to help students learn. --This text refers to an out of print or unavailable edition of this title.
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Economic analysis of crime spillover in the Boston area
William Stronge and Lee R. McPheters
This study in the emerging field of criminal mobility draws upon criminological, economic, and geographical insights to consider questions on where crimes take place, and why certain neighbourhoods have higher crime rates than others.
