HCBE Faculty Books and Book Chapters
Finding and developing customers
Book Title
Franchising 101: The complete guide to evaluating, buying and growing your franchise business
Document Type
Book Chapter
ISBN
9781574100976
Publication Date
1998
Editors
Dugan, A.
Description
This new definitive guide provides clear, concise explanations for finding, buying, operating, and growing a successful franchised business from top experts from the ASBDC and the American Association of Franchisees and Dealers (AAFD). Checklists, forms, worksheets, and easy to follow strategies along with a sample franchise business plan and contract allow readers to discover how to: evaluate a franchise opportunity, develop forecasts and budgets, estimate start up costs, and get financing.
Publisher
Dearborn Trade Publishing
City
Chicago, IL
Disciplines
Business
NSUWorks Citation
Babcock, Cheryl, "Finding and developing customers" (1998). HCBE Faculty Books and Book Chapters. 132.
https://nsuworks.nova.edu/hcbe_facbooks/132
Additional Information
Chapter 16