HCBE Faculty Books and Book Chapters

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  Strategic marketing: concepts and cases

  Russell Abratt and Michael T. Bendixen

  This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:

  • examine the role of corporate, business, and marketing strategy in strategic marketing;
  • recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;
  • interpret the various elements of marketing strategy and apply them to a particular real-world situation;
  • apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;
  • apply ethical frameworks to strategic marketing situations.

  Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

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  A typological examination of effective humor for content marketing

  James Barry and Sandra S. Graca

  This chapter examines the effectiveness of applying various types of humor to advertising and social content from a derived typology of ten humor types. Interest in this subject stems from the fact that marketers are recognizing the power of connecting with their social audiences through storytelling, heartfelt inspiration, provocation and humor. In particular, humor in advertising dominates entertainment in spot television advertisements and social videos as social media metrics attest to its high performance in attention and engagement.

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  Community crisis management: The case of Broward County's HIV/AIDS collaboration without hierarchy

  James K. Agbodzakey and Leslie Taylor

  This work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration and public policy. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the twin fields of study. In keeping with the multidisciplinary spirit of these fields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. The encyclopedia provides a snapshot of the most current research in public administration and public policy, covering such important areas as: 1. organization theory, behavior, change and development 2. administrative theory and practice 3. bureaucracy 4. public budgeting and financial management 5. public finance and public management 6. public personnel and labor-management relations 7. crisis and emergency management 8. institutional theory and public administration 9. law and regulations 10. ethics and accountability Relevant to professionals, experts, scholars, general readers, and students worldwide, this work will serve as the most viable global reference source for those looking for an introduction to the field.

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  Coffee & doughnuts: Building accountability

  John J. Carroll

  Corruption is a chronic public concern affecting America's cities. Greed, ethical lapses and lack of accountability have drained untold millions in tax dollars.

  
  Corrupt practices range from embezzlement, graft, bribery, kickbacks, extortion, nepotism and patronage to the misuse of funds, vehicles, equipment, supplies and other public resources. Court proceedings to investigate and prosecute perpetrators add to the cost.

  
  Media exposes have magnified the spectacle of abusive and unethical government. This book investigates the reasons behind corruption and imparts guidelines for better accountability.

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  Private delivery of public services, 20 years on

  John J. Carroll

  Cost efficiency was the initial goal of privatization--achieved in many cases but not consistently. Public services provided by the private sector were cheap in the beginning but became increasingly expensive, especially to low-income citizens. The lessons learned from early successes and failures gave birth to a new goal--effectiveness of services, as measured by accountable results. Government officials are not looking just for proven budget savings; they must also be concerned with the quality of public services and ultimately the happiness of citizens and communities. In its updated second edition, this collection of essays explores the good and the bad sides of privatization.

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  Wilma and Sandy: Lessons learned from public servants

  John J. Carroll

  Global Cases in Best and Worst Practice in Crisis and Emergency Management is the first book to focus on select global cases from the perspective of best and worst practices in the context of crisis and emergency management. Bringing together the most established scholars and experts in the field, it offers theories along with an empirical, success-and-failure analysis. It presents the cases using a "lessons learned" approach, highlighting the good, the bad, and the ugly for the benefit of future crisis and emergency management.

  The book is divided into three sections with chapters that focus on

  • Macro-level emergency policy cases addressing policy design and decisions with long- and short-term impact
  • Cases giving instructive examples of prevention, leadership, coordination, mitigation, organization, planning, and supplies
  • Cases and discussions of chaos and transformation theories, surprise management theory, and applying theories to building capacity and resilience in governance

  The book also includes chapter objectives, analysis points, questions, key terms, presentation and lesson exercises, references, and additional reading lists.

  Policy experts, researchers, practitioners, instructors, and students will find the case studies in this book illuminating. With its combination of theory and practice and coverage of a wide range of disciplines, it provides an ideal primary or companion text for courses in emergency and disaster management, public administration, political science, and global crisis studies.

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  Developing a legal, ethical, and socially responsible mindset for sustainable leadership

  Frank J. Cavico and Bahaudin G. Mujtaba

  This book entitled "Developing a Legal, Ethical, and Socially Responsible Mindset for Sustainable Leadership" is about leadership and values, in particular the values of legality, morality, and social responsibility and their application in a modern global business environment. A business leader today must engage in sustainable leadership, which encompasses, in addition to making sound economic and financial decisions, acting legally based on the law, morally based on ethics, and also in a socially and environmentally responsible manner. Adherence to these values will result in a sustainable business, organization, community, society, and planet. This book defines, differentiates, explains, and illustrates these values as well as their application to business. Although the focus of this book is on the business world, the values and principles explicated herein are relevant to leadership in the public sector and other professions. The "mindset" for sustainable leadership adduced and emphasized by the authors is for the leader contemplating a decision to ask three key questions: Is it legal? Is it moral? And what should a socially responsible firm or organization be doing for sustainable leadership? Reflecting on these questions and acting in an appropriate manner based on legality, morality and social responsibility will lead to long-term value creation and competitive advantages - personal, business, organizational - and sustainable success.

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  Directors' remuneration in the United States

  Andrew J. Felo

  This book argues for a correct balance between risk and reward and for Directors’ remuneration to be equitable to all parties and stakeholders. By examining the current theories, practices and regulations and explaining them in detail it provides a state of the art overview of one of the key corporate governance issues of our time.

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  Weight and appearance at work: Legal concerns related to race, ethnicity, and gender

  Bahaudin G. Mujtaba and Frank J. Cavico

  Insights from professionals in the fields of organizational development and diversity provide practical tools to help employees and managers―regardless of race or gender―collaborate in reaching their workplace potential.

  • Presents new research on the many forms of employment discrimination based on multiracial identity, appearance, and transgender status

  • Includes contributions from professionals in the fields of social psychology, law, gender studies, and ethics, among others

  • Reveals effective ways for promoting inclusion of women and people of color in today's global workforce

  • Covers the workforce in the public sector, private sector, and military

  • Considers the role of social media in helping break through workplace barriers

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  With the head in the cloud

  Maria Petrescu

  The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce.

  The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals.

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  Corporate brand: USA

  Russell Abratt

  A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources.

  Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes:

  Area: geographical areas across the globe including the UK, USA, Europe and Asia;

  Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C;

  Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative.

  These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.

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  Ryan White CARE Act and HIV/AIDS services collaborative governance

  James K. Agbodzakey

  The complexities of the twenty-first century demand a new governance and management arrangement that fosters effectiveness and efficiency in addressing public problems or concerns through integrated engagement of all relevant state and non-state stakeholders. The new governing arrangement is certainly necessary in view of apparent inadequacy of top-down bureaucratic governance alone in fulfilling the public purpose which is partly due to the limited stakeholder participation in collective decision making and/or implementation. Collaborative governance has thus emerged as a promising alternative to traditional management in addressing contemporary complex problems. This research draws on health services collaborative governance experience of two Councils in South Florida as a case of effective collective impact. The findings based on extensive qualitative and quantitative data suggest the Councils are more similar than different in variables of collaborative governance. The study highlights essential rudiments for collective problem solving and serves as an enlightening resource for scholars, policymakers, students, and practitioners of public and healthcare administration.

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  A first look at the first 30 years of the First Division: The management history division

  Regina A. Greenwood

  This book has two broad purposes. First, it seeks to determine whether or not there is a “universal” management model through an examination of circumstance in a number of different nations and industries. Second, it brings to a wider audience some of the leading research in the field of management history. In doing so, it highlights the importance of the Management History Division of the Academy of Management in fostering and disseminating new understandings of management and its development. The book indicates that, while there has been much variance in managerial practices across time and space, we can nevertheless speak of a “universal” managerial model. Emerging in association with Britain's Industrial Revolution, the spread of competitive pressures progressively demanded that enterprises respond in broadly common ways if they were to survive. These broad commonalities can be seen in the diverse industries that this book considers – the beef industry of the Northern Plains of the United States in the nineteenth century, the trading activities of the Dutch East India Company, the United States and Australian railroads, and the manufacturing methods of the Ford Motor Company during the early twentieth century. In each of these circumstances, industries and firms had to constantly adapt to changes in both capital and consumer markets. This is evident even in the case of the Ford Motor Company which, as James Wilson's chapter indicates, was in its early days “flexible” rather than Fordist, constantly adjusting production and inventories in accordance with consumer demand. Such responses to global markets is also found in the realms of ideas and education, where the book's study of trends in business education highlights the growing dominance of commercial factors and of intellectual concepts stemming from the United States. The power of management commonalities is also found in the book's study of Australia and the United States.

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  Estate planning and taxation

  Michael J.R. Hoffman, Mitzi K. Lauderdale, and John C. Bost

  Designed to be used in an academic program, Estate Planning and Taxation presents a concise, integrated overview, highlighting the essence of concepts without confusing the reader with every technical qualification and reference - a problem which has impaired the readability of many books in the field.

  The 16th edition of Estate Planning and Taxation:

  • Is written for the professional or student pursuing a career in financial services, taxation, or law in which estate planning and estate and gift taxation is but one of several principal areas of practice.
  • Is chock-full of pedagogical devices – including examples to clarify concepts, end-of-chapter questions with solutions, glossary, tax and valuation tables, and more.
  • Includes an instructors package with test bank
  • Draws heavily on primary sources of the law, both Internal Revenue Code and cases.
  • Is adaptable to law school courses in estate planning and taxation, giving the law student a strongly quantitative slant that is often overlooked in traditional law books, even those dealing with taxes.

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  Islam in American organizations: Legal analysis and recommendations

  Bahaudin G. Mujtaba

  Many observers propose the exclusion of all religious related aspects from organizational life, others promote a more tolerant approach of certain practices, symbols and ceremonies, and few commentators highlight the values, diverse religious beliefs and experiences that employees could bring to the organization. Arguments, conclusions and recommendations are often contradictory and inconclusive due to the complexity and dividing nature of religion diversity. In Managing Religious Diversity in the Workplace the editors present a selection of essays, conceptual papers, empirical studies and case studies about how religious diversity and spirituality are managed. The book explores how firms address organizational and managerial challenges deriving from the religion diverse backgrounds of their employees. The different contributions discuss policies and practices, how implicit and unmarked religious norms influence the ‘managing’ of religious issues in organizations, and what the benefits of a religion diverse workforce are. It also includes contributions which address aspects of spirituality in the workplace, and the role of legal frameworks and their influence on organizations and their policies and practices regarding religion diversity. The perspectives and contributions include a wide range of disciplines by authors from leading academic institutions around the world.

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  Social content marketing for entrepreneurs

  James Barry

  This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking; search friendly blogging, trustworthy content, contextually targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

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  Collaboration, consolidation, and coordination in the Broward Sheriff's office: A new paradigm in public safety and emergency management?

  John J. Carroll and Leslie Taylor

  More than 12 years have passed since the publication of the first edition of Crisis and Emergency Management. During that time numerous disasters―from 9/11 to massive earthquakes in Iran and China, to the giant Asian Tsunami, Hurricane Katrina, and the Fukushima Tsunami and ensuing nuclear meltdown―have changed the way we manage catastrophic events. With contributions from leading experts, this second edition features 40 new chapters that address recent worldwide crises and what we have learned from emergency responses to them.

  See What’s New in the Second Edition:

  • Up-to-date concepts, theories, and practices
  • Analysis of recent disasters and their effect on emergency management
  • Policy and managerial lessons
  • Suggestions for capacity building in crisis and emergency management

  The book covers a wide range of international issues using critical, empirical, and quantitative analyses. It discusses various approaches to topics such as resolving political tension and terrorism issues, the potential use of biological weapons, and the role of public relations in crisis. The author offers insight into organizational and community resiliency development; a "surprise management" theory in practice for upgrading the knowledge and skills in managing crises and governing emergencies; and better and more effective organizational, political, social, and managerial coordination in the processes. He presents case studies that enhance and advance the future theory and practice of crisis and emergency management, while at the same time providing practical advice that can be put to use immediately.

  Managing crises and governing emergencies in such an age of challenges demands a different kind of knowledge, skills, and attitudes that were not available yesterday. This book gives you valuable information with applications at the macro, micro, organizational, and interorganizational levels, preparing you for emergency management in an increasingly globalized and uncertain world.

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  Business law for the entrepreneur and manager

  Frank J. Cavico and Bahaudin G. Mujtaba

  Have you ever wondered why some firms are "Incorporated or Inc.," some are "Limited Liability Company, or LLC," while others are "limited partnership" and so on? Do you know which is appropriate for an aspiring entrepreneur who wants to open his/her own business? Did you know that you can protect your business plan as a legally protected trade secret? Well, if you are not totally familiar with these terms and concepts, there is no need to worry. This book is designed to help you become familiar with such concepts so you can make appropriate decisions about your company's status. Entrepreneurs and managers deal with "laws of the land" every day and consequently must be aware of its nuances and complexities in order to successfully and interdependently work with others in the community, industry, and country. Thus, entrepreneurs and managers should become aware of the fundamental aspects of the legal system so they avoid legal problems and can seek the help of experts when dealing with complex issues. "Business Law for the Entrepreneur and Manager" is designed to provide the foundational aspects of the American legal system, as practiced in the United States, for current and aspiring entrepreneurs and managers. By reading and becoming familiar with the various topics presented, you will be better prepared to more effectively deal with legal challenges. "Business Law for the Entrepreneur and Manager" introduces the reader to fundamental principles of the laws regulating business as well as their practical application in the United States. The various chapters cover such topics as the law and the basic legal principles impacting entrepreneurs and managers; the foundational business laws that entrepreneurs and managers in the United States must become aware of and understand; business ethics and corporate social responsibility; as well as other important legal topics such as constitutional law, administrative law, torts, products liability, crimes, contract law, sales and agency laws, commercial paper, various forms of business organizations, and debtors and creditors laws. The study of this legal material will be beneficial to entrepreneurs and managers. Business school law professors have been using this book for Business Law I and Business Law II courses.

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  Drafting and Using Powers of Appointment

  Barbara Landau

  Basic Estate Planning In Florida 8th Edition Highlights

  Discussion of new laws, cases, and rules, including the effect of the American Taxpayer Relief Act of 2012 (ATRA) on:

  • various estate planning tools; and on

  • taxable rates; estate, gift, generation skipping, and income taxes; applicable exclusion amounts; and the portable deceased spousal unused exclusion (DSUE) amount for citizens and noncitizens;

  • general and limited powers of appointment, including ""decanting"", and releases and disclaimers of power; a spouse's election to take homestead as a tenant in common rather than through a life estate; and the treatment of insurance proceeds payable to a trust;

  • community property; the homestead exemption, and estate planning issues for same-sex couples;

  • compliance with Treasury Dept. Circular No. 230 for written tax advice; and

  • ethical issues, including the attorney's duty to third parties, asset protection planning, and gifts to lawyers and their relatives

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  Uganda and entrepreneurship education

  Terrell Manyak, I. W. Katono, and W. Byabashaija

  Economic systems, especially capitalism, must stand on a foundation of morality and justice for the rich and poor alike if it is to be sustainable over time. The idea is to create sustainable forms of economic systems that will produce long-term value for all stakeholders of the community in a fair manner. This book highlights that pure capitalism may not be suitable for all nations and cultures as there are diverse expectations and economic infrastructures. This book provides relevant cross-cultural knowledge, written by natives and experts on each country, for students, academicians, entrepreneurs, and policy makers by covering capitalism challenges such as corruption from the following nations in four different continents of Asia, Africa, North America and South America: 1. Afghanistan 2. China 3. Cuba 4. Ghana 5. Haiti 6. India 7. Jamaica 8. Japan 9. Nigeria 10. Pakistan 11. Singapore 12. Thailand 13. USA 14. Uganda 15. Vietnam 16. Venezuela This book serves as a tool for business success, social responsibility, and organizational sustainability. It is a good read for business and economic students and managers in both the public and private sectors.

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  Gender, education, and employment developments in South Asia: A review of progress in Afghanistan and Pakistan

  Bahaudin G. Mujtaba

  "Gender, Education, and Employment Developments in South Asia: A Review of Progress in Afghanistan and Pakistan" provides updated knowledge and application of relevant ideas, concepts, and philosophies regarding gender and educational developments in South Asia. Besides the author, many other experts from around the word have contributed updated content to this book. This book explores the reality of challenges facing women, managers and leaders all over the world, but especially in Afghanistan and Pakistan which has a population of over 220 million people. The book provides cross-cultural knowledge along with recommendations regarding gender and education developments for students, academicians, business owners, entrepreneurs, and policy-makers so they can help make our society a little better every single day.

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  Viral advertising and the implications of social media

  Maria Petrescu

  Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage social technologies to stay competitive in the global economy.

  Integrating Social Media into Business Practice, Applications, Management, and Models provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises. Covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services, this comprehensive publication is a useful reference for researchers, instructors, and social media managers, as well as students in various e-commerce and business programs.

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  Viral marketing and social networks

  Maria Petrescu

  Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit–exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone–students and professors in business and communication schools, as well as marketing practitioners.

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  Corporate governance in emerging countries' markets: Agency and institutional relationships

  Catalin Ratiu, Michel Magnan, Young W. Kim, and Sujit Sur

  This book focuses on the challenges and opportunities facing companies in emerging and developing countries. China and India have become the primary business destination for many global companies that are looking for market opportunities and low costs of production, whilst Morocco, Dubai, Brazil, Malaysia and Russia are also being targeted. This new edited volume helps develop a better understanding of the realities of doing business in emerging and developing countries, in particular exploring the dynamics between corporations – both indigenous and multinational – and local pressures in developing, transitional and emerging economies.

  The book points out the benefits and pitfalls of doing business in emerging and developing countries, as well as the adjustments that are necessary for success. It also discusses entrepreneurship in emerging and developing countries, exploring its new realities from women’s entrepreneurship in Muslim countries to social entrepreneurship in developing countries. The volume also points out the new challenges for SMEs of emerging and developing countries in a global competitive environment. Finally, it analyses corporate governance from a local partner perspective and an institutional perspective.

  Building Businesses in Emerging and Developing Countries will be of interest to business managers, students and researchers involved in international entrepreneurship and corporate governance.

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  Smart growth

  Thomas Wuerzer

  [Book Description] The aim of this encyclopedia is to provide a comprehensive reference work on scientific and other scholarly research on the quality of life, including health-related quality of life research or also called patient-reported outcomes research.

  Since the 1960s two overlapping but fairly distinct research communities and traditions have developed concerning ideas about the quality of life, individually and collectively, one with a fairly narrow focus on health-related issues and one with a quite broad focus. In many ways, the central issues of these fields have roots extending to the observations and speculations of ancient philosophers, creating a continuous exploration by diverse explorers in diverse historic and cultural circumstances over several centuries of the qualities of human existence. What we have not had so far is a single, multidimensional reference work connecting the most salient and important contributions to the relevant fields.

  Entries are organized alphabetically and cover basic concepts, relatively well established facts, lawlike and causal relations, theories, methods, standardized tests, biographic entries on significant figures, organizational profiles, indicators and indexes of qualities of individuals and of communities of diverse sizes, including rural areas, towns, cities, counties, provinces, states, regions, countries and groups of countries.