HCBE Faculty Books and Book Chapters
Viral advertising and the implications of social media
Book Title
Integrating social media into business practice, applications, management, and models
ORCID ID
Maria Petrescu0000-0002-4261-6773
Document Type
Book Chapter
ISBN
9781466661820
Publication Date
2014
Editors
Lee, I.
Description
Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage social technologies to stay competitive in the global economy.
Integrating Social Media into Business Practice, Applications, Management, and Models provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises. Covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services, this comprehensive publication is a useful reference for researchers, instructors, and social media managers, as well as students in various e-commerce and business programs.
Publisher
Business Science Reference
City
Hershey, PA
Disciplines
Business
NSUWorks Citation
Petrescu, Maria, "Viral advertising and the implications of social media" (2014). HCBE Faculty Books and Book Chapters. 138.
https://nsuworks.nova.edu/hcbe_facbooks/138