HCBE Faculty Books and Book Chapters
Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict Customer Behavior
Document Type
Book
ISBN
978-1557384928
Publication Date
1994
Description
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
Publisher
Probus Publishing Co.
City
Chicago, IL
Disciplines
Business
NSUWorks Citation
Weinstein, Art T., "Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict Customer Behavior" (1994). HCBE Faculty Books and Book Chapters. 141.
https://nsuworks.nova.edu/hcbe_facbooks/141