HCBE Faculty Books and Book Chapters
Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict customer behavior
ORCID ID
Art T. Weinstein0000-0002-3076-7785
Document Type
Book
ISBN
9781557384928
Publication Date
1994
Description
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
Publisher
Probus Publishing Co.
City
Chicago, IL
Disciplines
Business
NSUWorks Citation
Weinstein, Art T., "Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict customer behavior" (1994). HCBE Faculty Books and Book Chapters. 141.
https://nsuworks.nova.edu/hcbe_facbooks/141