The Crux with Creativity Research

Presenter Information

Monika Reuter

Location

Room #2078

Format Type

Paper

Start Date

January 2014

End Date

January 2014

Abstract

What is creativity? What do students and employers believe it to be? And what is the best way to study this highly abstract concept? This 4-year old, on-going research project employing a "triangulation" methodological approach will be described, and feedback is invited. Electronic open-ended interviews with employers have been so successful, for example, that management of data has become difficult while content analysis has produced some surprising results. What does this mean for theory?

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Jan 17th, 11:15 AM Jan 17th, 11:35 AM

The Crux with Creativity Research

Room #2078

What is creativity? What do students and employers believe it to be? And what is the best way to study this highly abstract concept? This 4-year old, on-going research project employing a "triangulation" methodological approach will be described, and feedback is invited. Electronic open-ended interviews with employers have been so successful, for example, that management of data has become difficult while content analysis has produced some surprising results. What does this mean for theory?