A Qualitative Study: Military Veterans and Franchise Ownership

Format Type

Plenary

Format Type

Paper

Start Date

13-1-2021 4:20 PM

End Date

13-1-2021 4:40 PM

Abstract

This study focuses on the military experience and motivation to become a franchise business owner. Previous research indicated franchisees who were military veterans had a significantly higher level of job satisfaction in owning and operating a franchise compared to franchisees with no military background. This study attempts to provide answers to important research questions like how and why military experience influences satisfaction in owning a franchise. Seven franchise business owners who served in the military participated in this qualitative study using a process of surveying, coding, and thematizing to answer this research inquiry. The findings of this follow-on study indicated veterans had strong negative sentiment towards bureaucracy, however did value the positive aspects of systems within the franchise construct. In addition, the veterans valued their prior learning related to military experience and leadership and perceived it as a key strength towards successful franchise leadership and business ownership. One of the main aspects of business ownership and leadership that veterans valued more than other concepts was control, which connects to the traditional aspects of control within the business profession.

Keywords

Military Veterans, Franchise Ownership, Military Entrepreneurs, Motivation, Qualitative Study

Comments

Invitation to Present Our Paper

Good morning TQR Authors,

I am inviting you to present your paper at the Twelve TQR Annual Conference (TQR2021) to be held January 12-15, 2021 on the Nova Southeastern University main campus in Fort Lauderdale, Florida USA. Since we have already reviewed and accepted your paper for publication in The Qualitative Report, we will automatically accept it as a conference presentation for TQR2021!

As a paper presenter, you will have 20 minutes to share your work as part of a panel on one of the three days of the conference. There will also be time for questions and answers.

You can read more about TQR2021 at https://www.nova.edu/academic-affairs/TQR2021/index.html

If you would like to present your paper at TQR2021, please click on the link “Submit Abstract” to upload your submission information.

Thank you again for submitting such a great paper to The Qualitative Report! We look forward to seeing it online in the journal and hopefully seeing you present your work at TQR2021! Please let me know if you have any questions and once again, congratulations!

Adam Rosenthal

Community Director

The Qualitative Report

ORCID ID

https://orcid.org/0000-0003-0852-9243

ResearcherID

4384520

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Jan 13th, 4:20 PM Jan 13th, 4:40 PM

A Qualitative Study: Military Veterans and Franchise Ownership

This study focuses on the military experience and motivation to become a franchise business owner. Previous research indicated franchisees who were military veterans had a significantly higher level of job satisfaction in owning and operating a franchise compared to franchisees with no military background. This study attempts to provide answers to important research questions like how and why military experience influences satisfaction in owning a franchise. Seven franchise business owners who served in the military participated in this qualitative study using a process of surveying, coding, and thematizing to answer this research inquiry. The findings of this follow-on study indicated veterans had strong negative sentiment towards bureaucracy, however did value the positive aspects of systems within the franchise construct. In addition, the veterans valued their prior learning related to military experience and leadership and perceived it as a key strength towards successful franchise leadership and business ownership. One of the main aspects of business ownership and leadership that veterans valued more than other concepts was control, which connects to the traditional aspects of control within the business profession.