Qualitative Study on the Interpretation of Sentiment Analysis on Small Businesses
Format Type
Plenary
Format Type
Paper
Start Date
13-1-2021 4:20 PM
End Date
13-1-2021 4:40 PM
Abstract
There is a drive among small businesses and organizations to gather and interpret authentic and accurate sentiment and opinions from individuals regarding the use of their respective products or services. In addition, there is a need for small businesses and organizations to do this quickly and accurately. The purpose of my study was to explore and understand how an organization can increase accuracy and speed while analyzing gathered sentiment analysis from social media environments. This qualitative study was conducted by examining the interviews provided by the participants. This research is necessary because there is a challenge for an organization to make viable decisions while attempting to overcome the lack of accuracy and the interminable amount of time it takes to gather usable information. The finding may be beneficial to future organizations and small businesses and their ability to make better decisions quicker. This paper presentation will present a report based on my completed qualitative research dissertation. This paper presentation will cover three sets of findings based on my research.
Keywords
Qualitative Research, Sentiment Analysis, Small Business, Social Media
Qualitative Study on the Interpretation of Sentiment Analysis on Small Businesses
There is a drive among small businesses and organizations to gather and interpret authentic and accurate sentiment and opinions from individuals regarding the use of their respective products or services. In addition, there is a need for small businesses and organizations to do this quickly and accurately. The purpose of my study was to explore and understand how an organization can increase accuracy and speed while analyzing gathered sentiment analysis from social media environments. This qualitative study was conducted by examining the interviews provided by the participants. This research is necessary because there is a challenge for an organization to make viable decisions while attempting to overcome the lack of accuracy and the interminable amount of time it takes to gather usable information. The finding may be beneficial to future organizations and small businesses and their ability to make better decisions quicker. This paper presentation will present a report based on my completed qualitative research dissertation. This paper presentation will cover three sets of findings based on my research.