Qual-Online: Learn the Basics + Design Anything
Location
1052
Format Type
Event
Format Type
Workshop
Start Date
January 2019
End Date
January 2019
Abstract
Learn the basic components of every online qualitative research study and how they combine to create four of the most popular data collection methods: Bulletin Boards, Group Chats, In-Depth Interviews with Screenshare, and Webcam Interviews. See how these approaches compare to each other, and to traditional in-person methods. Discover which online qualitative methods work best when and why, and what to look for, and avoid, when shopping for tools. And it’s not over until you have some handy hints to help you get started. Attendees will leave understanding the basics and knowing how to design an effective qualitative research study online.
About the Presenter:
President + CEO of InsideHeads Marketing Research, Jennifer Dale has been designing and conducting primary research studies for clients in a variety of industries over the last three decades. In 1996 she designed and built one of the first online focus group platforms for the web, setting the standards for effective group interviewing that are still in use today. Jennifer collaborated with a colleague in 2015 to pen Qual-Online, The Essential Guide for research practitioners. Jennifer also teaches Qualitative Research to Michigan State University graduate students.
Keywords
qualitative, research, online
Qual-Online: Learn the Basics + Design Anything
1052
Learn the basic components of every online qualitative research study and how they combine to create four of the most popular data collection methods: Bulletin Boards, Group Chats, In-Depth Interviews with Screenshare, and Webcam Interviews. See how these approaches compare to each other, and to traditional in-person methods. Discover which online qualitative methods work best when and why, and what to look for, and avoid, when shopping for tools. And it’s not over until you have some handy hints to help you get started. Attendees will leave understanding the basics and knowing how to design an effective qualitative research study online.
About the Presenter:
President + CEO of InsideHeads Marketing Research, Jennifer Dale has been designing and conducting primary research studies for clients in a variety of industries over the last three decades. In 1996 she designed and built one of the first online focus group platforms for the web, setting the standards for effective group interviewing that are still in use today. Jennifer collaborated with a colleague in 2015 to pen Qual-Online, The Essential Guide for research practitioners. Jennifer also teaches Qualitative Research to Michigan State University graduate students.
Comments
Breakout Session F