The Use of WordPress in Online Focus Group Studies

Location

1048

Format Type

Event

Format Type

Paper

Start Date

January 2018

End Date

January 2018

Abstract

Focus groups have long been used as a qualitative research methodology to gather information on a particular topic in a non-threatening setting. Limited attention has been given to the impact of the Internet on the fastest growing segment of the marketing industry in promoting qualitative research in healthcare. Adapting the traditional face-to-face (FTF) focus group to the online environment is a natural adaptation in the use of advanced technology for local and national research. The low-cost of implementation and the ability to employ difficult-to-access groups are primary reasons for using the online environment for qualitative research (Nicholas et al., 2010; Watson, Peacock, & Jones, 2006). The purpose of this paper is to discuss adapting the focus group to the online environment using the blogging site WordPress®.

Comments

Breakout Session G

This document is currently not available here.

Share

COinS
 
Jan 13th, 2:10 PM Jan 13th, 2:30 PM

The Use of WordPress in Online Focus Group Studies

1048

Focus groups have long been used as a qualitative research methodology to gather information on a particular topic in a non-threatening setting. Limited attention has been given to the impact of the Internet on the fastest growing segment of the marketing industry in promoting qualitative research in healthcare. Adapting the traditional face-to-face (FTF) focus group to the online environment is a natural adaptation in the use of advanced technology for local and national research. The low-cost of implementation and the ability to employ difficult-to-access groups are primary reasons for using the online environment for qualitative research (Nicholas et al., 2010; Watson, Peacock, & Jones, 2006). The purpose of this paper is to discuss adapting the focus group to the online environment using the blogging site WordPress®.