The Use of WordPress in Online Focus Group Studies
Location
1048
Format Type
Event
Format Type
Paper
Start Date
January 2018
End Date
January 2018
Abstract
Focus groups have long been used as a qualitative research methodology to gather information on a particular topic in a non-threatening setting. Limited attention has been given to the impact of the Internet on the fastest growing segment of the marketing industry in promoting qualitative research in healthcare. Adapting the traditional face-to-face (FTF) focus group to the online environment is a natural adaptation in the use of advanced technology for local and national research. The low-cost of implementation and the ability to employ difficult-to-access groups are primary reasons for using the online environment for qualitative research (Nicholas et al., 2010; Watson, Peacock, & Jones, 2006). The purpose of this paper is to discuss adapting the focus group to the online environment using the blogging site WordPress®.
The Use of WordPress in Online Focus Group Studies
1048
Focus groups have long been used as a qualitative research methodology to gather information on a particular topic in a non-threatening setting. Limited attention has been given to the impact of the Internet on the fastest growing segment of the marketing industry in promoting qualitative research in healthcare. Adapting the traditional face-to-face (FTF) focus group to the online environment is a natural adaptation in the use of advanced technology for local and national research. The low-cost of implementation and the ability to employ difficult-to-access groups are primary reasons for using the online environment for qualitative research (Nicholas et al., 2010; Watson, Peacock, & Jones, 2006). The purpose of this paper is to discuss adapting the focus group to the online environment using the blogging site WordPress®.
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