The “Celebrity Questionnaire” - Revealing Cultural Identity

Presenter Information

Beatrice Boufoy-BastickFollow

Location

Room #2078

Format Type

Paper

Start Date

January 2014

End Date

January 2014

Abstract

This presentation introduces an innovative piece of qualitative research methodology called ‘The Celebrity Questionnaire’. It artistically blends empathy and empowerment with new research technology for mediating subjective responses - using only two questions. Its purpose is to populate two extreme groups – those with the strongest and weakest cultural identities.

Comments

Breakout Session A

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Jan 17th, 10:00 AM Jan 17th, 10:20 AM

The “Celebrity Questionnaire” - Revealing Cultural Identity

Room #2078

This presentation introduces an innovative piece of qualitative research methodology called ‘The Celebrity Questionnaire’. It artistically blends empathy and empowerment with new research technology for mediating subjective responses - using only two questions. Its purpose is to populate two extreme groups – those with the strongest and weakest cultural identities.