Tweet Sweet!: Implementing a Social Media Evaluation with Care
Location
1054
Format Type
Paper
Format Type
Workshop
Start Date
12-1-2017 10:45 AM
End Date
12-1-2017 11:35 AM
Abstract
How can we as evaluators design and implement an evaluation system that measures something as fluid as social media? This session explores strategies for effective measurement of social media impact within the context of a STEM education curriculum. Smart phones enable us to carry around a mobile evaluation tool for nearly every choice we make. Companies are engaging in social media platforms, such as Facebook and Twitter, to connect with consumers and gauge their interests. This session explores best practices for designing evaluations of social media by taking a systematic approach in the use of available tools to connect media platforms and website analytics. Although the approach was carried out in the context of a STEM education program, the methods used are widely applicable to evaluation of social media efforts in many sectors.
Tweet Sweet!: Implementing a Social Media Evaluation with Care
1054
How can we as evaluators design and implement an evaluation system that measures something as fluid as social media? This session explores strategies for effective measurement of social media impact within the context of a STEM education curriculum. Smart phones enable us to carry around a mobile evaluation tool for nearly every choice we make. Companies are engaging in social media platforms, such as Facebook and Twitter, to connect with consumers and gauge their interests. This session explores best practices for designing evaluations of social media by taking a systematic approach in the use of available tools to connect media platforms and website analytics. Although the approach was carried out in the context of a STEM education program, the methods used are widely applicable to evaluation of social media efforts in many sectors.
Comments
How can we as evaluators design and implement an evaluation system that measures something as fluid as social media? This session explores strategies for effective measurement of social media impact within the context of a STEM education curriculum. Smart phones enable us to carry around a mobile evaluation tool for nearly every choice we make. Companies are engaging in social media platforms such as Facebook and Twitter to connect with consumers and gauge their interests. This session explores best practices for designing evaluations of social media by taking a systematic approach in the use of available tools to connect media platforms and website analytics. Although the approach was carried out in the context of a STEM education program, the methods used are widely applicable to evaluation of social media efforts in many sectors.