In this essay, I explore the areas of accord and discord between two efficacious modes of research: practice approaches and the Ethnography of Communication (EOC). As an interpersonal and intercultural scholar, I carefully analyze these approaches in order to find innovative ways to describe the diversity that I see in modern social interaction. Working against paradigms that suggest using either one approach or another, I engage this project hoping (expecting?) to find and/both alternatives for communication study. I argue that, in spite of their differences, practice and EOC traditions co-exist in a mutually beneficial relationship for the study of communication in 2002.


Ethnography of Communication, Practice Approaches, Ethnography, Pluralist Research, and Qualitative Methods

Publication Date


Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.




Submission Location


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.