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Abstract
How do Indigenous leaders teach digital-native youth to value centuries-old traditions? This six-month ethnographic study examined cultural transmission in Cireundeu, an Indigenous Sundanese community in West Java, Indonesia. Existing studies often address Indigenous education and digital youth culture separately, with limited attention to leaders’ perspectives. Conducted from June to November 2024, the study drew on participant observation, interviews with 25 community members, six focus group discussions, and digital artifact analysis. Reflexive thematic analysis identified three interconnected patterns. First, leaders fostered cultural learning through graduated ceremonial participation. Second, elders practiced leader-orchestrated digital bricolage by adapting Instagram, TikTok, and WhatsApp for cultural transmission while maintaining authority over cultural meanings. Third, distributed guardianship networks extended cultural teaching beyond parents to the wider community. Most youth reported that digital engagement increased their cultural interest. The findings challenge technological determinism and deficit narratives that portray Indigenous youth as detached from tradition. They show that Gen Z youth can become both cultural heirs and digital innovators when communities strategically govern technology use.
Keywords
Indigenous education, Generation Z, ethnography, ethnopedagogy, digital bricolage, cultural transmission, embodied learning, Indonesia
Acknowledgements
The authors would like to express sincere gratitude to Universitas Pendidikan Indonesia for the financial support provided in conducting this research. This funding played a crucial role in facilitating the research process, from data collection to the final report preparation. This support reflects the university’s commitment to advancing knowledge and fostering high-quality academic research.
Publication Date
10-31-2026
Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.
Recommended APA Citation
Sardin, Rosmia, A. R., & Mutamam, M. H. A. (2026). Cultivating gen-Z as cultural heirs in the Indigenous community of Cireundeu. The Qualitative Report, 31(10), 6898-6928.
ORCID ID
0000-0002-2775-9936
ResearcherID
Sardin@upi
Included in
Adult and Continuing Education Commons, Indigenous Education Commons, Quantitative, Qualitative, Comparative, and Historical Methodologies Commons, Social Statistics Commons
