Building rapport with participants at the outset of an interview is a common goal for researchers. Creating rapport is critical for trustworthiness of interview data and for building a supportive environment for participants. This paper brings the research on memes together with elicitation techniques to present a novel approach to rapport-building in interviews through meme elicitation. Memes provide a focal point for shared attention and their humorous nature offers opportunities for light-hearted segue into deeper emotional discussions. Participants report finding the meme elicitation process an effective icebreaker and a meaningful entry point for discussions. Personal reflections and suggestions for ethically engaging with the process are presented.
interview techniques, meme elicitation, rapport-building
I would like to extend thanks to the Brock Library Open Access Publishing Fund for their support. I would also like to thank my participants for their enthusiastic engagement with meme elicitation during my dissertation research.
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Recommended APA Citation
Julien, K. (2022). Using Memes as an Elicitation Tool: The Interview Prompt You Didn’t Know You Needed. The Qualitative Report, 27(9), 1816-1827. https://doi.org/10.46743/2160-3715/2022.5640