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Recruiting subjects for research studies can be challenging. Respondent time and burden may pose challenges when trying to recruit busy professionals as participants. Holding a focus group during a research-oriented conference session is a novel way to address recruitment barriers for such subjects. In this field note, we address recruiting participants by word of mouth and snowball sampling for a focus group study held during a research session about Attention-Deficit/Hyperactivity Disorder (ADHD) coaching at a professional conference. We found that this novel approach yielded experienced participants, with a depth of perspective, who were already primed to think about important issues in the field and had a desire to contribute. Participants commented about the ease and convenience of engaging in a research study during a conference session while they had already set time aside from other professional obligations. This type of recruitment yields a convenience sample with both the benefits and drawbacks of a high degree of self-selection among participants. We found that participants engaged enthusiastically in our focus group study related to the emerging field of ADHD coaching. Study recruitment at a conference may be particularly suited to research on “hot topics” or an emerging field that would easily attract and engage participant interest.
qualitative, focus group, research recruitment, commentary, field notes
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Recommended APA Citation
Saviet, M., & Ahmann, E. (2022). Using Conference Sessions as Research Settings: A Field Note. The Qualitative Report, 27(4), 890-896. https://doi.org/10.46743/2160-3715/2022.5204
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