The objective of the study is to identify various instructional design strategies used by the instructional designers for effective the E-learning experience. Thematic analysis is used to generate the factors accountable for the successful implementation of E-learning process. To fulfill the purpose of the study, semi-structured in-depth interviews were conducted with the instructional designers, students, and corporate employees, who are associated with E-learning apps. Interviews conducted are broadly classified into three sections. The first section dealt with the personal profiles of the respondents; second part dealt with the discussion on successful instructional strategies adopted by the designers, and the third part dealt with the ease and comfort experienced by the learners while undergoing the E-learning course. Thematic analysis of the interview transcripts generated six themes, namely Technical assistance; Problem based learning, Aesthetics, Gaming, Storytelling, and Social support. This study will help the instructional designers to understand, what kind of expectations the learners have while taking up an E-learning course and how best these expectations can be addressed through design strategies by the instructional designers.
B S S Karthik is a master’s student and a research scholar of EBS Universitätfür Wirtschaft und Recht, Germany. His main research interests are organizational change, training and knowledge management, e-learning strategies. Correspondence regarding this article can be addressed directly to: bsrikanthkarthik@gmail.com.
Brig Bhuvanagiri Chandrasekhar is an expert from industry, handled executive education at Asia Pacific level and presently associated with research at Indian Institute of Management, Indore, INDIA. His research interests are training effectiveness, knowledge management, and change management. Correspondence regarding this article can also be addressed directly to: chandru61@gmail.com.
Dr. Rajasekhar David is an assistant professor in Human Resource Department at IBS Hyderabad, IFHE University, India. He is interested in research areas such as organizational virtuousness, employee well-being, psychological capital and job crafting and work performance. He has contributed multiple research papers to ABDC ranked journals published by reputed publishers. He has also presented papers in the conferences of international repute. He has contributed teaching cases to ICMR-IBS case center, India. Correspondence regarding this article can also be addressed directly to: rajasekhardavid@gmail.com.
Dr. A. Kranthi Kumar is an assistant professor in Human Resource Department at IBS Hyderabad, IFHE University, India. He is interested in research areas such as Organizational Identification, Affective Commitment, and Organizational Culture. He has contributed multiple research papers to ABDC ranked journals published by reputed publishers. Correspondence regarding this article can also be addressed directly to: kranthi2412@gmail.com.
Karthik, B.,
Chandrasekhar, B.,
David, D.,
&
Kumar, D.
(2019).
Identification of Instructional Design Strategies for an Effective E-learning Experience.
The Qualitative Report,
24(7), 1537-1555.
https://doi.org/10.46743/2160-3715/2019.3870
