Qualitative researchers often find data analysis to be challenging, thus resulting in a process of seeking out and conforming to ready-made analytical methods to substantiate the analyses. However, ready-made analytical methods do not necessarily fully fit with all or any data; instead qualitative methodologies and analysis require adaptations. In this paper, a practical 4-step analytic approach that applies a 2-part framework is proposed. The Analytic Guiding Frame (AGF) and Overall Guiding Frame (OGF) form a practical and theoretical platform for complicated analytic processes to occur. In this paper I describe how use of this approach enables qualitative researchers to make critically reflexive connections through an interrogation of their methodological and analytic decisions. Additionally, the audit trail that this approach provides helps justify the occurrence of an analytic shift.


Analytic Guiding Frame (AGF), Overall Guiding Frame (OGF), Critical Reflexivity, Analytic Shift, Qualitative Data Analysis

Author Bio(s)

Su Li Chong received her PhD in Education from Cambridge University, UK. She is a Senior Lecturer in Department of Management and Humanities, Universiti Teknologi PETRONAS, Malaysia. Her research interests lie in literacy and language education particularly in how multilingual readers make sense of the written word and world. Correspondence regarding this article can be addressed directly to: chong_suli@utp.edu.my.


I would like to thank Universiti Teknologi PETRONAS who funded and supported this study.

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Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.





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