One question many ask in qualitative research is “Am I doing this right?” In her new book, Focus Group Discussions: Understanding Qualitative Research, Monique Hennink expertly shares with the reader suggestions and pitfalls of conducting focus group discussions. She shares these ideas and suggestions through conversation, research and anecdotal stories demonstrating the types of situations that one could experience when conducting a focus group discussion. Hennink dedicates a portion of the book to the importance of a robust methods discussion in supporting one’s write-up; as well as guidelines for writing-up research and assessing others published work (validity, reliability, credibility). Newcomers to this research method will find techniques to make improvements in focus group discussions both in the academic environment and the corporate world. This book has something for everyone.


Focus Group, Technique, Focus Group Discussions

Author Bio(s)

Stephanie Fitzsimmons is pursuing her PhD at the University of South Florida. Her research interests include: self-efficacy, gender differences in self-efficacy, STEM and self-efficacy. Stephanie has degrees and certificates in business, math, education and six sigma. She is the STEM Education Manager for a global security company. Correspondence regarding this article can be addressed directly to: fitzsimmonss@mail.usf.edu.

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