Using Symbols and Shapes for Analysis in Small Focus Group Research

Authors

Oladokun Omojola, Covenant University, Ota, NigeriaFollow

Abstract

Substantial literature exists to support the growing importance of focus group research, having been around for decades. Its ubiquity under the scholarship radar is not in doubt while the analyses of findings commonly seen are scholarly and significantly sophisticated. However, these analyses have been found to be limited in scope for fresh adopters of the focus group method, non-literate beneficiaries of research findings and business people who are critically averse to lengthy textual statements about outcomes. This article introduces the use of symbols as a means of analyzing responses from small focus group discussions. It attempts to demonstrate that using symbols can substantially assist in the prima facie determination of perceptions from a focus group membership, its patterns of agreement and disagreement, as well as the sequence of its discussions.

Keywords

Small Groups, Focus Group Discussions, Analysis, Prima Facie, Symbols, Shapes

Author Bio(s)

Dr. Oladokun Omojola is an Associate Professor and Head of Mass Communication at Covenant University, Ota, Ogun State, Nigeria. Correspondence regarding this article can be addressed directly to: ola.omojola@covenantuniversity.edu.ng.

Acknowledgements

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Publication Date

5-1-2016

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2016.2388

Recommended APA Citation

Omojola, O. (2016). Using Symbols and Shapes for Analysis in Small Focus Group Research. The Qualitative Report, 21(5), 834-847. https://doi.org/10.46743/2160-3715/2016.2388