This book provides extended information and concrete guidelines for applied ethnographic research. It is rich in methodological advice, applicable empirical instruments and tools. The work will be helpful for advanced researchers, academic and non- academic people involved in complex international programs, lectures and graduate students planning to conduct ethnographic research for their dissertation. It includes research examples in education, marketing, community health, nursing, geography and more. The empirical fields of Pelto are slightly removed from the focus on Euro-American academic research and include reflections of working in the developing countries such as South Asia (India, Pakistan, Sri Lanka) and more.


Ethnography, Observation, Mixed Methods Research, Field Work

Author Bio(s)

Elizaveta Polukhina is a PhD, Senior Lecturer in Sociology at The National Research University Higher School of Economics (HSE), faculty of Social Sciences (Moscow, Russian Federation). She is co-leader in scientific and educational group Mixed Methods Research in Social Sciences (URL: http://social.hse.ru/en/mixedmethods/). Her interests include sociological research methods (qualitative approach, online methods as well as mix methods research strategy). Elizaveta is the author of several methodological articles with the topics as nethnography, focus groups discussions, and strategies of integration qualitative and quantitative research methods. Her projects related to the issues of social ecology, sociology of home and social mobility. Correspondence regarding this review can be addressed directly to: Elizaveta Polukhina at, E-mail: epolukhina@hse.ru; personal page: http://www.hse.ru/en/staff/polukhina


Funding: The review was prepared within the framework of the Academic Fund Program at the National Research University Higher School of Economics (HSE) in 2015 (grant No. 15-05- 0012) and supported within the framework of a subsidy granted to the HSE by the Government of the Russian Federation for the implementation of the Global Competitiveness Program.

Publication Date


Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.




Submission Location


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.