Home > HCAS > HCAS_PUBS > HCAS_JOURNALS > TQR Home > TQR > Vol. 18 > No. 45 (2013)
Volume 18(45) - November 11, 2013
Articles
Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework
George Rossolatos
Home > HCAS > HCAS_PUBS > HCAS_JOURNALS > TQR Home > TQR > Vol. 18 > No. 45 (2013)
Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework
George Rossolatos