In this paper we critique grounded theory’s ability to fulfil its aim of offering a practical vehicle for prediction, change, and control as stipulated in grounded theory’s original formulation by Glaser and Strauss, and later developed by Strauss. We do this through a case study approach, whereby we develop a grounded theory of leisure and cultural strategy within a local authority, and critically reflect on the process of grounded theorisation, together with its implications for generating practical tools in that most practical of academic fields; organisational strategy. We demonstrate that despite generating good grounded theory on leisure and cultural strategy, here termed “navigational translation,” that offers sociological insight, its claim to offer practical tools is inappropriate to the strategy field.


Leisure and Cultural Strategy, Grounded Theory, Coding, Generalisability, Prediction, Change and Control, and Navigational Translation

Author Bio(s)

Ali Bakir (PhD) is Principal Lecturer in the Faculty of Enterprise and Innovation, Buckinghamshire Chilterns University College, UK. He lectures on Strategic Management in the recreation and creative industries. His research interests lie in the discourse of Strategy, particularly in exploring the tension between rational organisational strategies and the substantive social and cultural contexts within which they are deployed. Correspondence regarding this article should be addressed to Ali Bakir, Principal Lecturer, Faculty of Enterprise and Innovation, Buckinghamshire Chilterns University College, Wellesbourne Campus, Kingshill Road, High Wycombe, Buckinghamshire, UK, HP13 5BB; Telephone: +44 (0)1494 522141 ext 4026; Fax: +44 (0)1494 465432; Email:


Vian Bakir (PhD) is Senior Lecturer in the Media, Culture and Communication Research Unit at the University of Glamorgan, UK. She has published in the areas of media and European identity, risk communication, policy agenda-setting via the media, and dataveillance and ethics. She can be contacted at the Division of Media and Communication, Department of Media, Culture and Communication, School of Creative and Cultural Industries, Room 220, Forest Hall, University of Glamorgan, Trefforest, Pontypridd, Wales, UK, CF37 1DL; Telephone: +44 (0)1443- 654520; Email: vtbakir@glam.ac.uk

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Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.




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