Start Date
10-2-2021 3:45 PM
End Date
10-2-2021 4:30 PM
Proposal Type
Presentation
Proposal Description
This session is derived from the presenters Ph.D. dissertation research on examining the relationship between the high social need for conflict resolution and low social demand. Emily interviewed 30 millennials and 9 conflict resolution practitioners to evaluate language and social engagement and connection with marketing and branding of conflict resolution. The interviews painted a landscape of valleys of potential and uncharted territory of points of connection between the field and potential target markets. The research serves as an important tool for practitioners in evaluating their current practices and supporting strategic design of new practices by outlining gaps in language and understanding, reactions to imagery and colors, and provides list of outlined desires from a target market of their wants and needs of conflict resolution. The research supports a shift in thinking and branding of conflict resolution as a practice to conflict resolution as a lifestyle and outlines Unique Selling Points from a marketing analysis.
The marketing behind the merging of Conflict Resolution with Communities
This session is derived from the presenters Ph.D. dissertation research on examining the relationship between the high social need for conflict resolution and low social demand. Emily interviewed 30 millennials and 9 conflict resolution practitioners to evaluate language and social engagement and connection with marketing and branding of conflict resolution. The interviews painted a landscape of valleys of potential and uncharted territory of points of connection between the field and potential target markets. The research serves as an important tool for practitioners in evaluating their current practices and supporting strategic design of new practices by outlining gaps in language and understanding, reactions to imagery and colors, and provides list of outlined desires from a target market of their wants and needs of conflict resolution. The research supports a shift in thinking and branding of conflict resolution as a practice to conflict resolution as a lifestyle and outlines Unique Selling Points from a marketing analysis.