The Role of Brand Authenticity in the Development of Brand Trust in South Africa

Event Location / Date(s)

Kalmar, Sweden / 2017

Event Name / Location

12th Global Brand Conference

Presentation Date

2017

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
S. Portal
R. Abratt

NSUWorks Citation

Bendixen, Michael; Portal, S.; and Abratt, R., "The Role of Brand Authenticity in the Development of Brand Trust in South Africa" (2017). HCBE Faculty Presentations. 901.
https://nsuworks.nova.edu/hcbe_facpres/901