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HCBE Faculty Presentations
The Role of Brand Authenticity in the Development of Brand Trust in South Africa
Event Location / Date(s)
Kalmar, Sweden / 2017
Event Name / Location
12th Global Brand Conference
Presentation Date
2017
Document Type
Conference Proceeding
NSUWorks Citation
Bendixen, Michael; Portal, S.; and Abratt, R., "The Role of Brand Authenticity in the Development of Brand Trust in South Africa" (2017). HCBE Faculty Presentations. 901.
https://nsuworks.nova.edu/hcbe_facpres/901
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