Product Label Communication for Allergic Consumers

Event Location / Date(s)

Orlando, FL / 2017

Event Name / Location

American Marketing Association 2017 Winter Conference

Presentation Date

2017

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Herbert Brotspies, Nova Southeastern UniversityFollow
Roger W. Wortman, Nova Southeastern UniversityFollow
Suri Weisfeld-Spolter, Nova Southeastern UniversityFollow
Cynthia P. Ruppel, Nova Southeastern UniversityFollow

NSUWorks Citation

Brotspies, Herbert; Wortman, Roger W.; Weisfeld-Spolter, Suri; and Ruppel, Cynthia P., "Product Label Communication for Allergic Consumers" (2017). HCBE Faculty Presentations. 848.
https://nsuworks.nova.edu/hcbe_facpres/848