HCBE Faculty Presentations
Title
The Impact of Generational Cohorts on Brand Authenticity
Event Location / Date(s)
Kalmar, Sweden / 2017
Document Type
Conference Proceeding
Presentation Date
2017
Conference Name / Publication Title
12th Global Brand Conference
NSUWorks Citation
Bendixen, Michael; Mingione, M.; Abratt, R.; and Pattuglia, S., "The Impact of Generational Cohorts on Brand Authenticity" (2017). HCBE Faculty Presentations. 902.
https://nsuworks.nova.edu/hcbe_facpres/902
COinS