The Impact of Generational Cohorts on Brand Authenticity

Event Location / Date(s)

Kalmar, Sweden / 2017

Event Name / Location

12th Global Brand Conference

Presentation Date

2017

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
M. Mingione
R. Abratt
S. Pattuglia

NSUWorks Citation

Bendixen, Michael; Mingione, M.; Abratt, R.; and Pattuglia, S., "The Impact of Generational Cohorts on Brand Authenticity" (2017). HCBE Faculty Presentations. 902.
https://nsuworks.nova.edu/hcbe_facpres/902