Rethinking Business Segmentation: A New Conceptual Model and Perspective

Event Location / Date(s)

Myrtle Beach, SC / 2017

Event Name / Location

Association of Marketing Theory and Practice

Presentation Date

2017

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Herbert Brotspies, Nova Southeastern UniversityFollow
Art Weinstein, Nova Southeastern UniversityFollow

NSUWorks Citation

Brotspies, Herbert and Weinstein, Art, "Rethinking Business Segmentation: A New Conceptual Model and Perspective" (2017). HCBE Faculty Presentations. 851.
https://nsuworks.nova.edu/hcbe_facpres/851