Date of Award
2003
Document Type
Dissertation
Degree Name
Doctor of Education
Department
Programs for Higher Education
Advisor
Dennis Triplett
Committee Member
Harvey Sadoff
Committee Member
Barbara Packer
Committee Member
Claudia Santin
Keywords
apathy, assessment, Bibb County Career Tech Center (BCCTC), billboards, brochures, cable company, career-technical schools, character education, coursework, enrollment, enrollment decline, enrollment reports, evaluation, high schools, highways, Internet, interviews, job opportunities, local public relations, photographs, program completion, recruitment, shop activities, student engagement, students, surveys, vocational schools, videos, web page
Abstract
This applied dissertation was designed to recruit high school students for enrollment in courses offered at Bibb County Career Tech Center (BCCTC) and ensure program completion by students enrolled at BCCTC. An analysis of enrollment patterns for the 2000-2001 and 2001-2002 indicated that enrollment had steadily declined. Interview and survey data yielded numerous reasons for the enrollment decline, such as inadequate public relations, early release programs by the high schools, and apathy on the part of the students.
Interventions to reverse the declining enrollment trend included launching public relations enhancement programs. Brochures that clearly depicted objectives and possible job opportunities upon completion of the coursework were created for each of the eight areas on our campus. Billboards were designed for erection at major highways leading into the city. A web page is currently under construction that will inform Internet surfers about the programs offered at BCCTC. Photographs of students actively engaged in shop activities are being made for submission to the local cable company. Videos will be made of students actively engaged in shop activities to serve as recruitment/character education tools on the high school campuses. The method of evaluation will be the assessment of enrollment reports after the interventions have been implemented for a year.