Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?
Autobiography, Autoethnography, Organizational Culture, Organizational Memory, Corporate Communications, Public Relations
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended APA Citation
Waymer, D., & Logan, N. (2016). Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography. The Qualitative Report, 21(8), 1457-1474. Retrieved from http://nsuworks.nova.edu/tqr/vol21/iss8/10