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Abstract
Facilitating successful focus groups requires both science and art. One element that can fully challenge focus group facilitators includes how to handle the unfocused focus group. This article describes "unfocus" and the benefits and disadvantages of unfocus in focus groups. Lessons learned from and approaches taken on this journey are shared to enhance focus group facilitation best practices.
Keywords
Focus Groups, Facilitation, Group Process, Context, Unfocus
Publication Date
9-1-2011
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.
DOI
10.46743/2160-3715/2011.1304
Recommended APA Citation
Franz, N. K. (2011). The Unfocused Focus Group: Benefit or Bane?. The Qualitative Report, 16(5), 1380-1388. https://doi.org/10.46743/2160-3715/2011.1304
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Quantitative, Qualitative, Comparative, and Historical Methodologies Commons, Social Statistics Commons
