Focus groups are rapidly gaining popularity as a field research tool. This technique can be particularly effective in survey item development, as illustrated here via development of the Volunteer Work Behaviors Questionnaire. The steps involved in this process, ranging from item generation to finalizing logistics, are outlined. Implications for further research are proposed.


qualitative research


The authors wish to thank Sandy Leonard for her assistance in analyzing focus group content, and to David Morgan for his comments on an earlier draft of this manuscript.

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