Sports fandom consists of cognitive and affective, as well as behavioural components. Existing sports fan research utilises either strong qualitative, or more often, strong quantitative methodologies. The strengths and weaknesses of each approach are outlined, developing the argument that the use of a single methodology often fails to explore all of these components. The use of a mixed methods approach is suggested to counteract this weakness and to enhance research into the sports fan.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.
Recommended APA Citation
Jones, I. (1997). Mixing Qualitative and Quantitative Methods in Sports Fan Research. The Qualitative Report, 3(4), 1-8. https://doi.org/10.46743/2160-3715/1997.2014