Handling a large number of diverse types of qualitative data can be challenging for qualitative researchers. Also, there seems to be no clear standard for qualitative data analysis unlike the quantitative form. This is one of the main reasons for difficulties in analysing qualitative data and may cause concerns about the issue of research credibility. Dr Adu’s book may help to solve such worries and challenges by providing a step-by-step qualitative data coding process from setting up the research paradigms to presenting findings systematically, concretely, and comprehensively.


qualitative data coding, coding method, qualitative data analysis software, presentation of qualitative findings, NVivo

Author Bio(s)

Gyeonghwa Lee is a PhD candidate at the School of Design, University of Leeds, UK. Prior to her PhD, she received her BFA in Fibre Arts and MD in Colour Design in Ewha Womans University, South Korea, and a MA in Graphic Design in the University of Leeds, UK. She has several years of practical experience in the design industry as a graphic and product colour designer. Her doctoral research topic is “Inclusive Information and Colour Design.” Please direct correspondence to ml13g3l@leeds.ac.uk.

Publication Date


Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.





To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.