The heart and soul of ethnography lies in anthropological study within specific caste, ethnicity, and gender. In mass media research, the anthropological ethnography dominates through some of the aspects that focuses on geographical locations and ethnicity which is not relevant in the age of media and technology. The mass media has gained its own gravity, uniqueness, and distinctiveness at present as it fulfills the need and interest of individuals/society. As such fieldwork, participants, and positioning a debate within the realm of “anthropological ethnography” is not sufficient to understand the subjectivities of mass media. In such a context, this article analyzes and presents field, fieldwork strategies, participants’ and researchers’ roles that demands wideness in mass media research.


Media Ethnography, Fieldwork, Insider and Outsider Dilemma

Author Bio(s)

Bishal Kumar Bhandari is currently a Ph.D. Fellow in School of Education, Kathmandu University (KUSOED). He did his post-graduation in Sociology from Nepal. He is an experienced communication expert and has worked in media for more than 15 years. Further, he has been engaged as a researcher in the anti-corruption, education and development sectors. Correspondence regarding this article can be addressed directly to: bishalkumarbhandari@gmail.com.

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