This article discusses ethnographic insiderness. After juxtaposing insider and outsider ethnography, we suggest insider-ethnography requires a more nuanced and complete discussion for it to be better understood, theoretically and practically. Accordingly, we propose a model of insider-ethnography that suggests three relative levels of ethnographic insiderness exist. We use examples from extant ethnography to substantiate our model theoretically and empirically. Our analysis occurs at a time when calls for a more reflexive understanding of ethnography exist, but reflexive analysis of insider ethnography is sparse.


Bodybuilding/Gym-Culture, Ethnography, Insider Ethnography, Masculinity

Author Bio(s)

Andreas Giazitzoglu is a lecturer at Newcastle University Business School (UK). Correspondence regarding this article can be addressed directly to: andreas.giazitzoglu@ncl.ac.uk.

Geoff Payne is a professor in the sociology departmental at Newcastle University (UK).


We would like to thank the editor and the reviewers at TQR for their help in developing this work and enthusiasm for our project.

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