Researchers world over are increasingly realising that use of a theoretical framework is necessary for designing and conducting research on corporate-community relations. There are no empirical studies in India, to the best of our knowledge, which look at Corporate Social Responsibility (CSR) initiatives of a corporate in local community through theoretical lens. The research questions we examine through this study are – firstly, how institutional pressure at the level of local community drives CSR practices of a company and secondly, to assess how community has perceived these CSR initiatives. To answer the same, the researchers studied CSR practices of Cairn India in Barmer region of Rajasthan as a single case within the theoretical framework provided by the institutional theory. This empirical study, based on interviews with employees and NGO partners of Cairn and perceptual study in the community, offers an on-the-ground glimpse of how the company is implementing CSR initiatives and associated challenges it is facing. The findings testify that managing local community expectations has certainly helped Cairn India to integrate community expectations into its CSR strategy. The study brings to light the fact Government and NGOs are important drivers of CSR at the local community level in developing countries like India.
Corporate Social Responsibility, Institutional Theory, Local Community, CSR in India, Single Case Study
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Recommended APA Citation
Jha, A., & Aggrawal, V. S. (2018). Community-Level CSR Implementation through the Lens of Institutional Theory: An Empirical Study. The Qualitative Report, 23(10), 2381-2402. https://doi.org/10.46743/2160-3715/2018.3503