By using a dyad approach of having two authors write about a topic from differing perspectives, the book presents a real world perspective of the innate challenges of corporate ethnography and is authentic as a result. These dyads address the issues of the balance of technology and traditional ethnographic tools; past and future; speed and depth; theory and practicality; insider and outsider; and, big data and human evolution. I intentionally use the word “with” to separate the dyad topics instead of “versus” because the book presents a “with not versus” approach to the dyads in the writing.


Ethnography, Business, Corporate Research, Dyad

Author Bio(s)

Bruce Lilyea has a Ph.D. in Conflict Analysis and Resolution with a concentration in organizational conflict and an MBA from Nova Southeastern University. He has extensive experience in governmental, entrepreneurial, and corporate business and is currently employed as a training manager for a Fortune 100 company and as an adjunct professor of business at Southeastern University. Correspondence regarding this review can be addressed directly to: Bruce Lilyea at his E-mail: lilyea@nova.edu

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