•  
  •  
 

Abstract

Culturometrics is a new person-centred research philosophy that has shaped new tools for measuring and revealing the subjectivities of cultural identities. By focusing on tractable processes of identity communication rather than attempting to categorise the infinitely variable forms of identity outcomes it has developed intuitively acceptable computationally simple bridges across the qualitative /quantitative research divide. By reframing social constructs as cultural identities and categorising cultural groups by the fluidity of their membership it has extended the remit of traditional qualitative research. This paper gives a brief overview of the humanistic intentions of Culturometrics that underpin its objective methods for measuring and revealing the rich subjectivities of cultural identity. The paper demonstrates one of the selfnorming processes that regulate personal expectations allowing subjective self-evaluations of identity to be compared. It demonstrates efficient two-phase etic/emic social network sampling of cultural groups and effective contrast interviewing for revealing the unique values, attitudes, beliefs and intentions that define cultural Identity in specific research contexts.

Keywords

Culturometrics, Humanistic Research Methods, Qualitative Measurement, Self-Norming, Q Methodology, Cultural Studies, Cultural Identity, CommittedCommunication, Constructionism

Publication Date

2-3-2014

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2014.1277

Share

Submission Location

 
COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.