This article discusses the ideological construct “beauty” that permeates our society by focusing specifically on socially constructed ideals of beauty and ugliness as they are represented in media text, specifically, in the TV sitcom Ugly Betty. For this study we conducted focus group interview sessions to explore the influence an alternative representation of beauty and ugliness, as portrayed in the show Ugly Betty, has on college aged females’ definition and interpretation of beauty—typically questions explored using traditional experimental and other quantitative methods. Moreover, this study provides insights into tensions surrounding how beauty and ugliness are defined and the implications of these definitions for women.


Beauty, Ugly, Ugliness, Media, Focus Groups, Sitcoms, Ugly Betty

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Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.




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