Interviewing Key Informants: Strategic Planning for a Global Public Health Management Program

Authors

Karen E. Kun, Centers for Disease Control and PreventionFollow
Anisa Kassim, Centers for Disease Control and PreventionFollow
Elizabeth Howze, Centers for Disease Control and PreventionFollow
Goldie MacDonald, Centers for Disease Control and PreventionFollow

Abstract

The Centers for Disease Control and Prevention’s Sustainable Management Development Program (SMDP) partners with low - and middle - resource countries to develop management capacity so that effective global public health programs can be implemented and better health outcomes can be achieved. The program’s impact however, was variable. Hence, there was a need to both engage in a strategic planning process and collect useful data to inform the process. We therefore designed a qualitative evaluation and findings that emerged concerning o ur program’s contribution to individual career advancement and professional growth; the need for institutional support and a champion to move public health management capacity development efforts forward in low - and middle - resource countries; and interest in diverse professional learning opportunities contributed to program improvement and suggested new strategic directions for CDC’s global public health management service delivery. Our inquiry provides a concrete example of how qualitative methods, specifically key informant interviews, can provide useful data for strategic planning within public health settings. It may be useful to readers who are interested in conducting strategic planning within public health and other related areas including health care, mental and behavioral health, and the social sciences.

Keywords

Key Informant Interviews, Qualitative Evaluation, Strategic Planning, Global Health, Public Health Management, Program Evaluation

Publication Date

3-4-2013

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2013.1551

Recommended APA Citation

Kun, K. E., Kassim, A., Howze, E., & MacDonald, G. (2013). Interviewing Key Informants: Strategic Planning for a Global Public Health Management Program. The Qualitative Report, 18(9), 1-17. https://doi.org/10.46743/2160-3715/2013.1551