In this review I provide a glimpse into the key elements critical to effective focus group research from the perspective of experts Martha Carey and Jo - Ellen Asbury. The authors ’ intent is to promote the value of focus group research as an effective and rigorous form of research, if done right.


Qualitative Research, Focus Group Research, Novice Researchers, Experienced Researchers

Publication Date


Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.




Submission Location


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.