In this review I provide a glimpse into the key elements critical to effective focus group research from the perspective of experts Martha Carey and Jo - Ellen Asbury. The authors ’ intent is to promote the value of focus group research as an effective and rigorous form of research, if done right.
Qualitative Research, Focus Group Research, Novice Researchers, Experienced Researchers
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Recommended APA Citation
Waingort, E. (2013). Everything You Always Wanted to Know about Focus Group Research but Were Afraid to Ask. The Qualitative Report, 18(32), 1-3. https://doi.org/10.46743/2160-3715/2013.1482