The purpose of this review is to examine the salient aspects of the book Refocusing Focus Groups: A Practical Guide by Robert J. Morais (2010). This review will consider some of the strengths and weaknesses of focus groups as well as explain whether or not the author effectively achieved his goal of providing a tool that can be used by veterans and novices of qualitative research. Additionally, this review will further describe, analyze, and explore the book as well as what other researchers have shared about focus groups by comparing my experience with reading the book and how I was affected by what I read with how I might employ some of the skills highlighted by the author.


Focus Group, Qualitative Research, Social Science, Consumer

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