This is a highly accessible presentation of organisational research, which demonstrates how ethnography can elicit a holistic understanding of across section of employees and thereby reveal a workplace culture. It suggests that change efforts fail if culture is ignored and offers a detailed account of how critical incidents translate into tools for change. The data analysis reveals the weakness in working relationships and how blame functions to prevent change. The Ideal Plant project emerges, which validates transformation tools to create cooperative workplace interactions and collaborative problem solving. The past and future, metaphorically represented as two different places, are connected by a bridge. The old way is bad, the new way is good and the present is a mixture of both.


Ethnography, Collaboration, Ideal PlantMetrics

Publication Date


Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.




Submission Location


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.