Melissa Cefkin's book Ethnography and the Corporate Encounter is the fifth volume in a six-volume series on studies in public and applied anthropology by Berghahn Publishing. Cefkin unearths the world of corporate ethnography by explaining how the field evolved from the larger field of anthropology. Through collecting a variety of corporate ethnography studies conducted at Intel, Microsoft, and others, Cefkin brings to life the work of corporate ethnographers as master puzzlers as she attempts to answer the questions: What are corporate ethnographers and under what conditions do they work? What value does ethnography bring to the understanding of complex business sector problems?
Ethnography, Corporate Ethnography, and Corporate Research
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Recommended APA Citation
Obenchain-Leeson, A. (2011). Corporate Ethnographers: Master Puzzlers, What They Do, and Their Value to the Business Sector. The Qualitative Report, 16(2), 574-579. https://doi.org/10.46743/2160-3715/2011.1072