The purpose of this paper is to describe the process of conducting ethnographic research. Methodology definition and key characteristics are given. The stages of the research process are described including preparation, data gathering and recording, and analysis. Important issues such as reliability and validity are also discussed.
Ethnography, Field Research, Qualitative Research, Participant Observation, and Methodological Issues
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Recommended APA Citation
Sangasubana, N. (2011). How to Conduct Ethnographic Research. The Qualitative Report, 16(2), 567-573. https://doi.org/10.46743/2160-3715/2011.1071